ExeFeed | ExeFeed - Odds Feed Provider
ExeFeed is a company specialized in odds calculation, as well as creating applications for sports betting. We have our own proprietary “pricing engine” for odds calculation. Main products provided by ExeFeed are Live betting feed, Pre-Live betting solutions and brand new game Goal Race.
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ExeFeed has recognized competition weakness to adapt to the specific needs of the client by offering them copy pasted solution similar to many products on the market.

The fact that other solutions do not give possibility to the client to improve business levels we saw as our advantage and opportunity.

With high quality of our services and different approach to the client’s needs we quickly became a leader in Balkan region.

With this approach we see possibility for global progress for our company.


Live Odds Visualisation – retail

• Presentation of live events with odds on TV screens
• Display options for 1,2,3 or 4 TV screens
• Automatically selected events
• Full offer for one main event
• Custom design for each client

Following the latest trends and implementing best practices in the market we have developed Live Match Trackers in order to increase your customer engagement. In order to celebrate our achievement with you, we have designed a promotional period during which your punters can experience it at special prices.

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Jobs Offer

Basic duties:

• Work on innovative software solutions

• Create new and upgrade existing apps and services

• Solve problems through debugging, experimenting and researching various software solutions

• Respect the established agile methodologies


• You have 2+ years of web programming experience

• Excellent knowledge of HTML, CSS, Javascript

• You have experience working with RESTful APIs

• Understand the nature of asynchronous programming

• You know the code versioning tools, such as SVN or Git

It's desirable if you have experience with:

• AngularJS

• NodeJS

• Sencha

• Bootstrap

• JQuery


Plus if you know:


• Redis

• RethinkDB

• MongoDB

• Cassandra

Main Responsibilities:

• Working on betting system

• Creating events

• Results up-date

• Ticket monitoring

• Ticket verification

• Risk management

Job Requirements:

• Knowledge in sports and sports betting

• Relevant work experience is advantage

• Computer skills

• Highly organized, communicative, ready for team work

• Knowledge of English

• Ready for shift work

Administrative Assistant

Main Responsibilities:

• Maintain and building relationships with existing and new clients

• Market research

• Complete administrative support

• Plan, arrange, prepare and follow up on appointments

• Organizing promotions at exhibitions

• Translations into English

Job Requirements:

• Knowledge in sports and sports betting is advantage

• Secondary school or bachelor degree

• Excellent English skills

• Excellent Computer skills

• Experience in the similar position

• Strong interpersonal skills, including effective presentation skills

Odds Feed

ExCeL London, UK

London, UK

Stand S1-210

5-7 February 2019

Book a meeting!

Our Story

ExeFeed is a company specialized in odds calculation, as well as creating applications for sports betting.

The Company is led by professionals from the betting industry who over the years have acquired a vast knowledge in the betting business and created products and services that can fully satisfy client’s needs.

Innovative ideas and quality management makes ExeFeed a strong and reliable partner in this field offering its partners and customers tailored and reliable services.



• 20+ sports coverage – and growing
• 25k+ events per month
• Different profit margins
• Wide range of markets and betting types
• Highly adaptive to particular market
• Control of the product on the client’s side
• Our own pricing engine for all calculations

Live Betting

• 12+ sports coverage – and growing
• 15k+ events per month
• Wide range of markets and betting types
• 6 different profit margins sets for competitive offer and maximized profit
• No possibility to have different prices on the same market types
• Match details available on the feed
• Support 24/7/365
• Real time data and odds
• Cost saving solution
• New fast bet for football – What’ll happen next?

GOAL RACE is a unique and brand new game on the market. We provide customers with an opportunity to bet on six events at the same time, and the goal is to guess which match will have the highest number of goals scored. We have three distinct options for betting within the GOAL RACE game: GOALRACE Pre match, GOALRACE Live and GOALRACE Virtual.

The objective of this unique game is to guess which match, of the 6 offered, will have the highest score. In the case that multiple matches have the same number of goals scored, the winning match is the one with the lowest order number. Single, double or triple are all options for betting. As a part of “Goal Race” we additionally offer a very engaging game, where the player has to guess the total number of goals scored in all 6 matches.

Live betting on 6 football matches in play. This makes everything so much more interesting, because with every new goal scored, there is a change in the game and a new favorite might emerge in the Goal Race.

For all gaps in the offer, the periods when live matches are not available, we are offering a virtual game with a virtual teams. There are 24 teams that are constantly rotating. New game goes every 6 minutes. We are presenting the statistics of the last matches played, average number of goals scored, and similar information. This will give the punters the possibility of prediction for the events and it will make this game even more interesting. We give customers the ability to create coupons for daily needs for the betting shops.


Pricing Engines

Others may rely on industry average but ExeFeed uses its own proprietary odds algorithm.
Mathematical model enables you to be different with your offer.
Don’t tie up your business to identical solutions as your competitors.
We will help you to win and grow your business.


Match Trackers – web (desktop/mobile)

• Graphically presented visualization of match action
• Fast and reliable service with very slight delay relative to live feed
• Coverage for all sports from our offer
• Bird’s eye view for better action tracking
• Special animations for key events (danger attack, goal scored, corners, etc.)
• Increase of customer engagement



Sigma iGaming Malta

This November ExeFeed will exibit at SiGMA, the quintessential gaming destination in Malta. Visitors will have the opportunity to find out more about our products and services. Wait no more, book a meeting with ExeFeed’s team, we’ll be happy to meet you and answer all your questions. See you soon!

Book a meeting!


Looking for a job?
Join us now!

ExeFeed recognizes the importance of having talented and motivated employees and focuses on creating a dynamic and collaborative working environment. We provide constant opportunities for personal and professional growth.

Even if we do not have currently a suitable position for you, you can still send us your CV.

Please check our available job offerings.

Send CV to us

Juzni bulevar 1a, Belgrade, Serbia


+381 11 403 49 83

Contact Us